When we created this campaign the strategy was to show that each piece is specifically designed to help golfers compete in a way that no other equipment can. Regardless of the shot or the condition, adidas equipment helps the golfer play like an athlete.
We relaunched adidasgolf.com by creating an environment capturing adidas’ positioning of golf as a sport. Our theme, Suit Up, helps sell over 800 products while promoting that adidas designs equipment for the body. The Suit Up section simulates weather changes and highlights appropriate equipment for each condition. Additional sections include Athletes, Conditioning, and Philosophy.