For the Lexus IS launch we wanted to highlight the many sides of the car which mirrors the many sides of the driver. Matt Kemp was the lead celebrity chosen for the campaign. We used this three page consecutive unit to launch the campaign and deliver on this idea. :15 interactive videos were also done to compliment each of the sides of the new IS.

 

 

 

 

 

 

 

 

 
 
© Mike Frey Creative. All Rights Reserved.