EXPERIAN SUBX
The LA Dodgers wanted to promote Jackie Robinson day. Since Jackie in his own way had changed the way baseball was played, we wanted to highlight the one play that he was remembered for the most.
Idea for Jackie Robinson Night: Print up 90 feet wild postings. 90 feet is the exact distance from third base to home base. In honor of when he stole home and changed the game forever.
A Whole New Blue newspaper promotions campaign.
